Research and Course Guides: Brand Communications: Market Research

Welcome

This guide will help you find resources related to brand communications. If you have any questions or need additional help, please don't hesitate to contact Meredith Futral, Business Librarian, at mfutral@clemson.edu

Key Databases

WARC
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

IBISWorld This link opens in a new window
U.S. Industry Reports include industry overviews with key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants, industry outlook, products and markets, and the competitive landscape. Also includes U.S. Industry iExpert Summary Reports that condense the integral elements from the industry reports into bite-sized paragraphs, charts and tables.

MarketLine Advantage This link opens in a new window
uses published desk research and secondary data sources to create Company, Industry, and Country Profiles; includes Datamonitor reports

MarketResearch.com Academic This link opens in a new window
browse by category or search by keyword

Mintel Academic Access This link opens in a new window
Access to market research reports including consumer data and a databook and GNPD (Global New Products Database) with the GNPD Trending Now Dashboard and Trend Drivers

Business Insights (Gale) This link opens in a new window
This resource provides company profiles, brand information, rankings, investment reports, company histories, chronologies, and business-related articles.

Statista This link opens in a new window
Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources. Users can analyze market research, obtain customized infographics, explore trends in consumer behavior, and search for an array of related content.

Brand Communications

Need Help? Ask Me!

Welcome

Key Databases

Industry Classification Websites